A new product! can"t wait to see one, hope you send us pictures.
Definitely not a new product. Melvin Forbes has been building them since the mid-80's, and as for the price, you have to keep in mind that these are totally custom guns.
In my mind, $1300 for a custom smokeless muzzleloader is very fair. I have two Encore Pro Hunter muzzleloaders and have nearly a grand in each of them (counting the trigger jobs and scope mounts/rings). With the NULA ML, I get a full adjustable trigger with mounts and rings and can shoot smokeless powder, and the stock will come custom painted to my specifications.