ok, so its not just a marketing scheme, this stuff is fairly effective then. what ive worn in previous years was an old field jacket i got issued at basic, some old BDU pants and poly pro long john type under garments with issued boots. had to use just about a whole bottle of scent killer to get that stuff to smell decent. but it worked, i might have seen more or killed more had i been wearing something better, but what the hell, it worked. now i feel more prepared.