yeah i dont think those things actually (bring) the deer. but in their defense if there is something that will attract the deers attention for a few seconds as it walks thru your area it is worth it to me. i dont buy attractants to bring deer to my stand, i buy them just in case a deer walks thru maybe it will divert his attention enough that i can draw my bow back and shoot. $10 is prob not to bad for that stuff. its a whole lot cheaper than C-Mere Deer.